Organising a book launch party

A guide for authors to organise a book launch eventjuice. If youre selfpublishing or releasing a book through a small press, being pampered isnt usually part of the equation. Regardless of how big the book is likely to be, one thing is for sure. In this blog post we focus on planning a book launch to celebrate your new book a kind of birthday party for your latest creation. Most book launch parties are for novels, but theres no reason at all that other book forms shouldnt also get fullblown parties. Christine mills was the senior book buyer at hughes and hughes beautiful store in dundrum. Book writing, colour analysis, organisation, photography 32. Az of dumfries is traditionally published but everything i did applies equally to an indiepublished book my friend lynn otty and i held a joint launch for our indiepublished short story collections following the same.

Dec 19, 2019 organising an album release party 1 set the budget the whole idea of your release party is to do a oneoff show that is bigger and more special than anything youve done to date. New books good books book cupcakes party candy book writer book launch launch party organising dress code. Promotion can seem like a daunting task, especially when it comes to planning your first book launch. It cant just be a normal show youve got to actively encourage all of your fans, friends and family to come out and see you this one time but make sure that. How to throw a book launch party on a budget tips and ideas. Aug 02, 2017 the result of that meeting is this blog post giving you robert a. Only the likes of rankin and rushdie will be treated to a swish bash by their publishing houses, so what happens on the night is. Each hour, a different author hosted the discussion, with me in the first and last hours. How to plan and organize a successful book launch event. Marysmithsplace steps to organising a book launch and a.

Design a oneofakind, online book launch party page that lets visitors get an inside look at you and your book. If youd like to use your book launch as more of a means of promoting and spreading the word about your book, consider hosting a public event. You get to show off the culmination of everyones efforts. I want to congratulatescbwi for this massive undertaking. It cant just be a normal show youve got to actively encourage all of your fans, friends and family to come out and see you this. There are a lot of reasons you could consider having a book launch party. Our launch wasnt as polished as the infographic above. The virtual book party was an allday event noon until 8 pm, following a format i copied from a similar event hosted by normandie fischer for the launch of her novel, sailing out of darkness.

Your party planning really made the party a big success. It provides an official place and time where you can thank those who helped you get your book published. I met my dear friend and instagrammer lois for lunch the other day. You finally get to share the work youve been toiling over for years. Hey guys and welcome back it has been officially one week since my book launch party and i just wanted to share some of the things that i learned in preparation for my party. Jul 28, 2015 most book launch parties are for novels, but theres no reason at all that other book forms shouldnt also get fullblown parties. I should clarify that the book launch and the waterstones book signing were two separate events. Now that youve published your book, host an unforgettable book launch party. Ive planned book launches for nyt bestsellers and for small books that were destined to only make a splash with a very narrow audience. Youve worked long and hard on your manuscript and now it.

It creates a book event that promotes wordofmouth for your book. Organising an album launch party the famous company. How to throw a book launch party that brings you sales. Tips for authors thinking about book launch parties. However, with millions of books launched every year how are you going to make your book launch event stand out. We did post pictures of the cover online and had a cover reveal event. I have still to complete about 25 photographs, the cover is not ready yet, the layout is not finished, and it still needs a final edit and proof reading. Your guests are there in support of you, so make sure you greet them with food, drink, entertainment, free swag, and the chance to win prizes.

A good book launch party should be about the guests as much as it should be about your personal achievement. Even if, as a small business owner, youve never organised an event, its possible to host one successfully. So if youre thinking about a book launch party, here are some tips that will help you decide whether or not to go ahead. The launch is designed to attract attention to the title, sell copies, boost the discovery of a new author or alert fans to new work from a favorite author and with a large infusion of luck get a book on or near a bestseller list right out of the gate. Mar 09, 2015 the complete book launch party checklist a good book launch party should be about the guests as much as it should be about your personal achievement. I ended up planning a launch party at my indie bookstore, prince books. Jan 30, 2019 whether youre releasing a fulllength album, a single or an ep, and whether youve got physical copies or going digital all the way, an album launch party works wonders for getting your fans and potential fans all excited about the new stuff. The nuts and bolts of holding a cd launch party arent so different from planning a standard show. Many authors want to host a launch party, and that can be a lot of fun. Online book launch party ideas book launch party, book.

How to throw a book launch party that isnt a waste of time. Mar 30, 2016 not every author will create every kind of event, but most will, at a minimum, have a book launch. For my party, i reached out to my fellow ya authors to see if any of them would be interested in donating copies of their book s as prizes. Arrange with your indie bookstore to stock and sell signed copies. The book launch is a celebration, in the sense the book debuts in the real world. Read on for tips on promoting yourself with a wellexecuted book launch party. If youre hosting the party yourself, a spouse, partner, or friend can. Planning an event to launch a new product can be a smart marketing move. Candy gourlay also wrote an excellent piece on notes from a slushpile about organising a book launch party, so do check out her advice too. Your guests are there in support of you, so make sure you greet them with food, drink, entertainment, free swag, and the chance to win prizes the preparations are a lot of work, but this stepbystep checklist should help reduce that feeling of floundering aimlessly as your launch day. Author tania mccartney has some clever ideas about getting sponsorship for your book launch. Apr 02, 20 ive planned book launches for nyt bestsellers and for small books that were destined to only make a splash with a very narrow audience. The complete book launch party checklist tiana warner. Last may, i threw a book launch party for my young adult novel angelhood.

The scbwi book launch parties are a fantastic way to boost your newlypublished books outreach. The result of that meeting is this blog post giving you robert a. Launch parties have proven incredibly successful in raising interest in young humanists, building bridges and ultimately raising awareness of humanism. A book launch is the activity created around the publication of a book, either traditionally or digitally.

You do not want a sloppy launch to taint what might have been years of arduous work. This is all thanks to the lead volunteer organisers who make each of the parties happen. To find out, we asked helen lewis, the director of literally pr, to give us her top tips for a successful book launch. Organising a book launch can be daunting for any author or pr company who havent done it before, so writing. Jun 21, 2010 the reality is that the launch party was only one part of the larger product launch process.

Hosting your book launch party is arguably the best part of publishing a book. Still, theres one thing left to do and that is to organise the book launch party and, nine times out of ten, it is down to the author. The reality is that the launch party was only one part of the larger productlaunch process. If youre selfpublishing or releasing a book through a. A book launch is meant to showcase both you and your book. It started when i saw a really amazing space on airbnb while researching for a retreat. A guide for authors with no time and no money to organise a book launch. How to plan an album launch party the balance careers. It started when i saw a really amazing space on airbnb while researching for a retreat that i am considering in 2018. How to throw a book launch party that isnt a waste of.

A book launch can serve as both a celebration following all of the blood, sweat and tears as well as kickstarting your marketing campaign. According to sachs, too many companies focus all their energies on the first announcement and trade show. I was able to introduce these other ya authors to the fans who showed up at my party, and these authors advertised my party on their own social media accounts. How to plan for a successful company launch party jotform. In preparation for my first book launch as an author, i put together a list of possible book launch ideas that i could use to get my book into the hands of the people i know needed it the most.

How to organize a book launch party notes from the slushpile. I had a blast helping you, and im definitely using these tips in the future, hopefully for my own book. How to plan a successful book launch party write a. Once youve finished writing and publishing your amazing book, you need to celebrate this important milestone with a book launch party. It will bring attention to your book and create the ripples that can buoy your sales. Dec 11, 2017 the book launch is a celebration, in the sense the book debuts in the real world. According to sachs, too many companies focus all their energies on. Jun 11, 2012 for a small book launch, an author who is already too busy as it is might be tempted to think oh ill just throw something together. Whether youre releasing a fulllength album, a single or an ep, and whether youve got physical copies or going digital all the way, an album launch party works wonders for getting your fans and potential fans all excited about the new stuff. A book launch party is the perfect opportunity to showcase your work, your.

Robert is a childrens author but his tips make sound sense for the rest of us as well. As i was collecting and organizing all of these notes to keep in mind for. However, it is also the main thrust of the marketing campaign. Marketers often dread planning new company launch parties. The launch is designed to attract attention to the title, sell copies, boost the discovery of a new author or alert fans to new work from a favorite author and with a large infusion of luck get a book on or. Launch parties give every author a feeling of closure and release as the book youve been agonising over for ages at last goes forth into the world. About the time you sign your contract or when writing your book is the time to. Marysmithsplace steps to organising a book launch and. Design a oneof a kind, online book launch party page that lets visitors get an inside look at you and your book. The only reason to throw a launch party, and the only way it will work, is if you can turn it into a quasinews event. I didnt find great resources on the web, so i thought id save all my fellow authors out there some. Mar 21, 2012 read on for tips on promoting yourself with a wellexecuted book launch party. Jul 20, 2015 a good book launch party is both a celebration and a promotion tool a good launch party is not just about selling a ton of books on the night but about raising awareness.